Brand Authenticity Conference


Thursday, November 30, 2017 to Friday, December 1, 2017
Berlin, Germany
Hosting Organization: 
International Trademark Association
About the Event: 

Many would say that a brand is a promise—a promise of quality, of consistency…of something intangible that attracts and retains consumers. Consumer norms, priorities and expectations are evolving, with technological advances and many socio-economic and environmental challenges playing a part, and brands must evolve with consumers. Brands face the challenge of remaining pillars of consistency while also responding to, or even being the leaders of, change.

Contact Person/Info: 

Registration begins September 2017